Frequently asked questions

GEO is the practice of making your business easy for AI assistants — ChatGPT, Gemini, Perplexity, Google AI Overviews — to understand, trust and cite accurately. It covers your website content, structured data, and how consistently your business information appears across the web.

The simplest way is to ask them yourself — open an incognito window and ask a few real customer questions (“best [service] in [your city]”). We can also run this check for you as part of a free consultation.

They’re different products with different mechanics. ChatGPT, Gemini and Perplexity generate answers based on web content and citations. Google AI Overviews summarizes search results. Google AI Mode often draws on Google’s own local business data — including reviews and ratings. We check all of them, because a business can perform very differently across each one.

No — and any agency that promises this is guessing. AI answers depend on models, data sources and algorithms outside anyone’s direct control. What we do is improve the signals that make accurate mentions more likely, and measure the result honestly, month over month.

It depends on your website’s size, how many locations and languages you need, and how much new content is required. We quote every project individually, in writing, after an initial audit — no fixed package prices published, because a fair quote needs to reflect your actual starting point.

No fixed rule — some clients want a one-time project (like a new website), others want ongoing monthly work (like GEO or listings management, which benefit from regular monitoring). We’ll recommend what fits your situation, and terms are agreed in writing before we start.

Yes. We’ll learn about your business and give you honest, practical initial recommendations — free, no obligation.

Yes. GEO can run alongside existing SEO or marketing work — they’re complementary, not competing. We’re also happy to focus on just one piece, like AI visibility or local listings, without touching what’s already working.

That’s fine — we can build one from scratch, designed from day one to work well for both search engines and AI assistants, rather than retrofitting an old site later.

We ask a set of real customer questions across major AI assistants, record whether and how accurately your business is mentioned, check your website’s technical accessibility to AI crawlers, and review consistency of your business information across the web.

Yes, it’s part of our local business listings service — claiming, optimizing categories and hours, and keeping information consistent with your website and other directories.

Claiming and optimizing your profiles on Google, Yelp, Apple Maps and relevant directories, making your name, address, phone and hours consistent everywhere, and helping you manage reviews.

Digital marketing (SEO, social media, content, ads) is about driving traffic and awareness broadly. GEO is specifically about how AI assistants describe and recommend you. They reinforce each other — good content helps both.

Yes — this is one of our core services. We start with an audit to find what’s hurting speed, rankings and conversions, then fix it with targeted changes. You don’t need to rebuild from scratch unless that’s genuinely the better option.

Yes, we work with Shopify, WordPress, WooCommerce and custom builds, and can optimize an existing site on any of these platforms.

Yes — branding and design can be booked on its own, or combined with other services.

Yes, app development is available on its own, though we’ll flag if your app’s success also depends on things like your website or local presence being in order first.

English, Mandarin and Cantonese.

Toronto and the GTA are our primary focus, but we work remotely with clients across Canada and internationally.

Mostly local service businesses and growing companies — restaurants, clinics, retail, home services, professional services and similar. If you’re not sure we’re a fit, ask us directly.

We track, for a fixed set of real customer questions: how often your business is mentioned, how accurately, and whether your website is cited as a source — measured monthly, across ChatGPT, Gemini, Perplexity and Google’s AI tools.

Monthly, in plain language — what changed, what didn’t, and what we’re doing next.

Some work is one-time (like a new website); AI visibility and local listings benefit from ongoing monitoring, since AI answers and search rankings shift over time. We’ll be upfront about which applies to your project.

Tell us — we’ll walk through what was done, what the data shows, and adjust the plan. We can’t promise a specific outcome, but we can promise honest communication throughout.

We only use your business information to do the work you’ve asked for, and don’t share it with unrelated third parties. If you have specific privacy requirements, let us know before we start.

A free initial conversation, then an audit of your current situation, a written proposal with scope and timeline, and — once agreed — the actual work, with monthly reporting along the way.

Book a free consultation through our contact page — tell us about your business, and we’ll take it from there.